The Islamic State Of Iraq And Syria - 1702 Words

Introduction In what has quickly evolved into a post-Al Qaeda era in the Middle East, a new threat has emerged from the ashes of the 2003 invasion of Iraq and later in the 2011 war in Syria. The Islamic State of Iraq and Syria (ISIS, ISIL or Daesh) has rapidly become the most pressing foreign policy concern in the Middle East for the United States. In the last four years, Daesh has gathered swaths of territory in both Iraq and Syria, although it has been driven back thanks to coalition efforts to counter the group. The coalition in place to combat ISIS has allowed the US to take a supporting role through the use of airstrikes, military advising and intelligence sharing to the local forces on the ground. However, major shortcomings†¦show more content†¦With divisions becoming prevalent regarding the modus operandi for AQI, Abu Omar al-Baghdadi broke off from the group to form the Islamic State of Iraq (ISI). (Hashim 2014) While both the ISI and AQI had similar interests in co mbating foreign intervention and developing an Islamic caliphate in the region, the two groups sought two different means of achieving it. In Iraq in particular, Daesh was bolstered by a new interim Iraqi government that was particularly repressive towards the Sunni majority, which in turn drove disillusioned Sunnis towards the extremist group. Ultimately, ISI would expand into Syria in 2010 and splinter off from the Al-Qaeda affiliated group Al-Nusra, forming the Islamic State of Iraq and Syria. Since then it has expanded into parts of Jordan and Libya as well. Current Strategy In the latest edition of the National Security Strategy, President Obama outlined his primary objective in dealing with the Islamic State of Iraq and Syria. â€Å"We [The US partners] are leading a comprehensive counterterrorism strategy to degrade and ultimately defeat ISIL. At the same time, we will continue to pursue a lasting political solution to the devastating conflict in Syria.† (White House 2015) While these represent carefully crafted talking points, the complexity of the situation is evidently clear and the challenged of an accomplished goal is not lost. The United States

Julius Caesar A Man Who Came, Saw And Conquered

Julius Caesar: A Man Who Came, Saw and Conquered Julius Caesar. A man who united half of the world. A man who ruled half of the world. A man whose motives to become a leader are lost to mystery. A man who was murdered by his own senators. This is the story of this man. A story of his rise and brief, but deadly, fall. Julius Caesar was a brave hero who made the Roman Republic into the larger Roman Empire. To begin this story, we must begin at the beginning. Gaius Julius Caesar was born into the Julii family, an old and ancient family. His father was the elder Gaius Julius Caesar, and his mother was Lucius Aurelius Cotta. The new baby also had two sisters, Julia Major, and Julia Minor. Since his father died when Caesar was sixteen, Gaius Julius Caesar Junior had to be a man of the house and provide for his family. At sixteen Caesar was also nominated to be made chief priest of Jupiter, and soon married his uncle’s friend’s daughter, Cornelia Cinna. Caesar’s uncle, Gaius Marius was hostile with the current dictator, Lucius Cornelius Sulla, and Sulla had decided to extend his wrath to Caesar by stripping him of all his property, his and his wife’s, and his priesthood. Sulla also ordered Caesar to divorce his wife, but Caesar refused to and decided to flee Rome to serve under Marcus Minucius Thermus in the Roman military force in Asia. After Sulla’sShow MoreRelatedCatcher And The Twins, Romulus And Remus1715 Words   |  7 Pagesbrought in Paul. â€Å"Oh, hello, Paul, you came! Please, sit down right here.† I showed him to the lectus imus, or the low couch. This is where I, the host, would sit, along with a few other guests. â€Å"You may sit next to me during the meal.† He smiled and nodded politely. â€Å"Yes, alright. I am honored.† He sat down on the couch while I waited for the rest of the guests to come. Next came in Aeneas and the twins, Romulus and Remus. The twins were already bickering about who took whose sword. 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Julius Caesar was a powerful man and becoming too powerful was what led him to corruption. The Senate was afraid and jealous of his power and they were worried he might plan to make himself king of Rome. NeedlessRead MoreThe First Triumvirate1365 Words   |  6 PagesThe First Triumvirate The first triumvirate was and alliance between three prominent politicians, Crassus, Pompey and Julius Caesar. The Roman historian Livy described the First Triumvirate as a conspiracy against the state by its three leading citizens. The agreement was unofficial and private. It was formed in the summer of 60-59 B.C. The first triumvirate however is a bit misleading in name. 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Energy Flow Among Organisms of a Food Chain in the Desert free essay sample

The lives of the organisms in the desert require a substantial amount of survival skills. The temperature in a desert biome is always very high and it does not rain very often so it is also extremely dry. Any organisms that live in the desert must be able to adapt to these conditions in order to live. For example, one organism that can be found in the desert is cacti. Cacti roots are closer to the surface than other plants so it is able to drink the rain water. They also have think skins which are a protection from the heat along with the fact that its stems grow upward instead of outward protecting it from the sun (Big Site of Amazing Facts, 2013). The cactus is also an expert at absorbing and storing water for long periods of time and its prickly needles protect it from animals stealing its water. Some other organisms that live in the desert are lizards, bobcats, coyotes, kangaroo rats, brittle bush, chainfruit cholla, the Joshua Tree, birds, and several insects which include (but are not limited to) beetles. We will write a custom essay sample on Energy Flow Among Organisms of a Food Chain in the Desert or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Every ecosystem has biodiversity and its biodiversity is beneficial. The benefit of a desert’s biodiversity is that each organism can help other organisms survive or, at the least, maintain. For instance, lizards eat insects and insects eat plants. So the lizards eating the insects protect the plants from any damage the insects may cause to the plants. As shown in the diagram below, three categories of a desert ecosystem are producers, consumers, and decomposers. According to Schraer amp; Stoltze (1993) producers can be described as organisms that produce organic compounds from inorganic compounds (such as green plants), consumers are those who depend on plants for energy, and decomposers are those that break down the remains of dead animals and plants. In the desert, the flow of energy starts with the producers because they use the most energy from the sun, the consumers use more energy from the producers than the sun, and the decomposers use the least amount of energy from the sun. In the desert biome, no organism would be able to survive without another organism. Their interactions are constant. Plants provide shelter and food for animals and animals help to pollinate and grow flowers (Bailey, 1999). One example of the interactions of organisms in the desert is between birds and other small animals and the cactus. Desert birds and animals that are small enough to navigate between cacti sharp needles use the cactus for shelter and for water. Another example would be how bats spread pollen from one part of a cactus to another part which helps the cactus grow flowers. The Joshua tree makes fruit in which animals eat, too. These are all examples of how organisms in the desert interact with each other. Although animals living in the desert have had to evolve in order to adapt to the desert conditions, those conditions are very fragile. The desert may be a hard place for non-natives to survive, but the desert’s ecosystem is very sensitive and not easy to regenerate. â€Å"Development, off-highway vehicle use, livestock overgrazing, construction of roads and utilities, military training exercises, air pollution and the spread of non-native plant species have seriously altered the desert ecosystem over the last century† (Barton, 1999). These are the hazards by humans that are directly affecting the ecosystem in the desert. According to Barton (1999) the off-highway vehicle use, construction, overgrazing, and military usage damages the desert’s soil. The trampling of the soil causes it to compact and that makes it hard for the soil to absorb the little bit of rain water the desert gets and needs to feed the plant life. Diagram: The plants in the desert survive off of the sunlight and rainwater. Plants are producers and depend on the sun for their energy. The three major producers in the desert are cacti, yuccas, and creosote bushes. Consumers in the desert are the organisms that depend on plants for their source of energy. The major consumers in the desert are lizards, birds, locusts, kangaroo rats, and beetles. Decomposers of the desert biome are organisms that break down dead animals and plants. The two major decomposers in the desert are bacteria and insects. All of the things in this diagram are biotic, or living, factors in the desert. The abiotic, or non-living, factors in the desert are sand, sunlight, water, air, and temperature. (Information for diagram from Schraer amp; Stoltze, 1993) References Schraer amp; Stoltze (1993). Ecology. Retrieved from http://www. chs. k12. nf. ca/science/b3201/WebCT-Copy/units/unit1-05. tm Big Site of Amazing Facts (2013). How does the cactus survive in the desert?. Retrieved from http://www. bigsiteofamazingfacts. com/how-does-the-cactus-survive-in-the-desert Ling, J (2012). The flow of energy in the desert. Retrieved from http://science4jengling. wordpress. com/2012/11/16/lesson-9-the-flow-of-energy-in-a-desert/ Bailey, E (1999). How plants and animals rely on each other in the desert. Retrieved from http://www. ehow. com/about_6557175_plants-animals-rely-other-desert. html Barton, K (1999). Human activity has seriously degraded deserts, studies find. Retrieved from http://newsroom. ucr. edu/421

Touro University International Essays - Business, Economy

Touro University International James L. White ETH 501 Module 1, Case Assignment Dr. Steven J. Gold INTRODUCTION The purpose of this report is to research information about Martha Stewart and explain if, as a CEO, did Martha Stewart handle the indictment responsibly. By discussing these topics, I hope to offer some knowledge on Martha Stewart, her company and the indictment. I will conclude this report with a brief summary of the entire analysis, highlighting some of the most significant parts that the report contains. Martha Stewart Born Martha Kostyra, Martha Stewart as a child was a Straight "A" student. Martha Stewart won a partial scholarship to Barnard College in New York City and to help pay expenses she worked as a model. She began her college career studying chemistry, but later switched to art, European history and architectural history. After Martha's sophomore year she married Andrew Stewart after college she continued modeling and started doing television commercials. She quit modeling after her daughter was born and two years later started a career, as a stockbroker. She eventually left the stockbroker career and her and her husband moved to Westport, Connecticut were they renovated her famous house now seen in her television show. She eventually started a catering company and a retail store selling specialty foods and supplies for entertaining. Martha Stewart wrote articles for the New York Times and was an editor and columnist for the magazine House Beautiful. She also published the first of many lavishly illustrated books. She eventually started producing dinner- music, videotapes, CDs, television specials and dozens of books on food, weddings, Christmas, gardening and restoring old houses. Martha signed a contract with Kmart doing advertising and consulting, she became a contributing editor to Family Circle magazine, and started her own magazine, Martha Stewart Living, which she eventually turned into a half hour television show. Martha Stewart became a household name but in 2003 she would have charges brought against her and went to trial in 2004. Her charges included "Obstruction of Justice: Alleges that Stewart tried to hamper the SEC investigation into her stock sale by providing misleading information, Securities Fraud: Alleges that Stewart made false statements about her stock sale to deceive the investors in her company, Martha Stewart OmniMedia, Conspiracy: Alleges that Stewart and her broker Peter Bacanovic willingly worked together to obstruct justice and issue false statements, and False Statement: Alleges that Stewart lied when she said that she had an arrangement to sell her stock when it dipped below $60, and when she stated she did not know the Waksal family was selling their stock"(The Cheating Culture, 2006). THE CASE Martha Steward had this to say to her fans " Dear Friends: I am obviously distressed by the jury's verdict but I continue to take comfort in knowing that I have done nothing wrong and that I have the enduring support of my family and friends. I will appeal the verdict and continue to fight to clear my name. I believe in the fairness of the judicial system and remain confident that I will ultimately prevail." She was accused of engaging in illegal insider trading. Stewart sold stock in a biopharmaceutical company called ImClone Systems, Inc on December 27, 2001 after receiving nonpublic information from Peter Bacanovic her broker working at Merrill Lynch, Pierce, Fenner & Smith Incorporated. Martha Stewart's trade occurred just before the release of a decision from the Food and Drug Administration (FDA) about an important cancer drug "Erbitux" that was being developed by ImClone. On December 27, 2001, Peter Bacanovic learned that two of his other clients, ImClone CEO Samuel Waksal and his daughter Aliza Waksal, were selling of the ImClone stock they held at Merrill Lynch. In violation of Merrill Lynch policies governing the confidentiality of client transactions, Peter Bacanovic instructed his assistant, Douglas Faneuil, to tell Martha Stewart about the Waksals' action, which was not public information. Information that the Waksals' were selling would have been important to the reasonable investor because, among other things, those sell orders signaled insider doubt about the anticipated FDA decision, the prospects for Erbitux, and the future of ImClone. Martha Stewart placed an order to sell all 3,928 shares of her ImClone stock, which saved her $45,673. The Securities and Exchange Commission then filed charges. MARTHA'S ACTION As CEO of her company I believe Martha Stewart's conduct was unethical. It most closely identifies with an ethical egoist. She only thought about how her action would affect her and not the rest of her stockholders. During many interviews she explained that she was mostly sorry

Arab women essays

Arab women essays "And in no wise covet those things in which Allah has bestowed his gifts more freely no some of you than others; to men is allotted what they earn, and women what the earn...(4:32). This verse is simply implying that every man is not better than any woman or vice verca". It glues in on the fact that each sex has some advantages over the other. I am here to explain women in the Arab world and how they differ form us here in the U.S.A. As well as what makes them unique in so many ways. Women's roles are much different in the Arab workd than they are here in the United States. A wife must nither recieve male strangers nor can they accept gifts without their husband's approval. A husband has the legal right to restrict his wife's freedom of movement, which to me is unfair and unjust. He can pervent her from leaving the house without his permission uless there is a legitimate reason to do so. A wife must also not to object to the husbands right to take another wife or to have a divorce. However if she wishes to not have his freedom she is legally allowed to do so. Women however are asked not to make a display of they're figures, not to wear tight clothing that can reveal their shape and figure, nor can they appear in such dress except to there husbands, relatives living in the same household, or infants or small children who have not yet got a sence of sexual orientation. Every women is also required to cover her whole body excluding the face and hands, which is much different form how we dress these days. However, if a women is old but still has sexual desires she may take off her over-garments but nothing else can come off. The social behavior of a women is different. Men make their wife's promise that they would obstain form stealing, slander, and disobedience. When the women take this oath; they take their hands as a make of allegiance. But there are some that view this as a bit much. The pr...

7 Principles of Pitching Articles

7 Principles of Pitching Articles 7 Principles of Pitching Articles 7 Principles of Pitching Articles By Mark Nichol You’ve thought of an interesting angle on a political or social issue you don’t see discussed anywhere else. You have access to an expert who you believe would be a good subject for a timely interview, or you know an up-and-coming entrepreneur you think people will pay attention to. You know what you want to write, and you’re ready to do it and you could simply post it on your own blog, but, hey, why not get paid for it and be guaranteed a sizable audience? It’s time to prepare a pitch. A pitch, known in book publishing as a query letter, is an overture to a print or online publication about an article, essay, or review you’d like it to publish. An effective pitch gets considered; an ineffective one doesn’t. Fortunately, there are some proven strategies for making sure your pitch is of the former variety: 1. Pitch to the Publication Consider the audience. Any topic is appropriate for a number of publications, but your approach to it, and your voice, is going to be a good match for some and a poor fit for others. You can certainly adapt your take on the topic depending on the publication’s personality, but tailor each pitch to a specific recipient. 2. Be Professional Use an appropriate tone in your pitch. If you haven’t met the recipient, be formal. If the editor is an acquaintance, or you’ve had prior correspondence or personal contact, mention that fact as an entree but move on, and again, be professional. If you’ve already had your work published in the publication, remind the editor of the fact, but don’t loosen your language unless you’re certain at the risk of losing an amenable editor if you’re wrong that you can afford to be casual because of your relationship. Professional doesn’t mean â€Å"pedestrian,† though. Display your personality and your distinctive writing style, but in moderation. Think about how you would approach your correspondent in person: You’d want to come across as clever and charming but not overbearing or obnoxious. 3. Play by the Rules Unless submission guidelines specify otherwise, email a specific editor, rather than using postal mail or the telephone. If a junior staff member is listed as the point of contact, don’t try an end run to a senior editor unless you have a recommendation from a mutual contact or you already have a connection. If you’re sending a cold-call pitch, it has to stand on its own merits, no matter who reads it, and be worthy of being sent along to a key decision maker. If there’s no response, follow up after a couple of days, emphasizing the timeliness of the prospective piece, if it is in fact time sensitive. If there’s no response after an initial reply, do the same thing, but if there’s no further contact, move on. Repurpose your query for another publication and send it off. 4. Be a Solution, Not a Problem Despite the feel-good pop-psychology trope to the contrary, there are stupid questions. They’re the ones you ask the wrong person or at the wrong time. Don’t query an editor about per-word rate, word count, or other quotidian questions that may be available on a Web site FAQ page or in submissions guidelines, or by just reading a publication, and that are probably premature anyway. Asking about such details at the pitch stage is an amateur move, and a deal killer. The only question your pitch should include other than a question your article will answer is, â€Å"Are you interested?† 5. Pitch the Pitch, Not a Portfolio Refrain from submitting a CV, a resume, a summary of prior publication, or any professional background information unless any of the above are relevant to the article’s subject matter (you have an advanced degree in the subject matter, or a renowned would-be interviewee was your master’s-thesis adviser) or are especially impressive in some other respect. Do include two or three clips, preferably accessible by URLs for articles published online the more pertinent to the pitch topic, the better, but your best work will do. 6. Share Your Sources Identify by name and credentials the people you will be interviewing or consulting to inform your work and don’t include anyone you’re not reasonably certain will talk to you. If you have personal contacts a White House insider who’s a friend of the family, or a freed hostage who was your college roommate you might want to mention that. A key part of your pitch is persuading an editor that your work will be authoritative. Your personal interest in the topic doesn’t count for anything, and knowledge alone of quotable people isn’t much better; you must demonstrate that you can connect with them. 7. Audition for the Role You want to prove that you can deliver a tight, potent, incisive article that will keep readers engaged from start to finish. Demonstrate your ability to do so with a crisp, clear, concise presentation. Tell the editor what you’re going to do, and how you’re going to do it what thought-provoking idea you’re going to explore, what your perspective will be, and from whence your authority will derive. A brisk one-paragraph outline of no more than a few sentences should do the work. If you have a great idea for a headline, work that into the pitch. You might even use it for your message header but if not, make sure that what shows up in the editor’s email queue is eye catching. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:Comparative Forms of Adjectives"Have" vs "Having" in Certain ExpressionsRunning Errands and Doing Chores

Business Marketing Communication Article Example | Topics and Well Written Essays - 500 words

Business Marketing Communication - Article Example Instead, both academics and practitioners are embracing models which acknowledge the autonomy and unpredictability of customers. Initially building communication was not identified and recognized as a task of strategic importance in an organisation, but now with cut throat competition and a deluge of marketing tools, building relations and spreading information has increasingly become more important. One reason for seeing marketing communications as tactical rather than strategic is that much of its development and execution has been outsourced to marketing services agencies offering a range of specialisms (such as design, creative consultancy or sales promotion). This casts some doubt on its position as a core competence. Furthermore, much advertising and promotion thinking risks being short to medium term because the people and organisations involved are constantly changing. Butterfield suggests that, because of the increased importance of company-wide brand values in providing competitive advantage, marketing is becoming a way of delivering a communications strategy, rather than the other way round. The traditional hierarchy of strategy has been challenged by the increasing importance of brands as

Organizational Response to Internal and External Challenges Research Paper

Organizational Response to Internal and External Challenges - Research Paper Example There are many challenges that are experienced by various organizations and each challenge needs its own solution - each challenge is handled differently and uniquely from others. Some of the challenges might include technological advancement, change in customers’ preference, inflation, fraud, increasing local and international competition, globalization, reducing cost structures and economic crisis among others (Cathy and Tim, 2008). Many organizations find it difficult to survive in the current business environment with its technological advancement. This means that every part of organization has to keep up the pace at which technology advances for sustainable growth and competitiveness. Although modern technology is generally considered good enough to go for, it always presents a challenge to organizations in that it comes at a higher cost of adoption and sophistication. Daft and Willmott (2010) explain that not only is the initial cost expensive but also the maintenance and running costs that make it difficult to adopt and maintain. The short lifespan of technological innovations also means that companies and organizations have to invest a great deal in updating of current technology to the most current for relevance purposes. The main reason for going the modern technological way is to offer relevant services which are compatible with the societal needs and to be cost effective in the long run. An organization should always monitor the external environment for any emerging technology that has the potential of changing the way it operates hence the basis for competition. This can help in identification of the most challenges that emerge everyday with Information Technology. Some of these technologies when adapted might mean loss of jobs for individuals for instance when the desktop came, many typists who did not update their skills lost their jobs. Ragg (2011) contends that recipients or consumers of the organizations’ goods and services also offer challenge to the organizations in terms of their change in preferences, likes and dislikes, lifestyles and opinions. For instance, consumers can prefer a product to be wrapped using a polythene material while on the other hand the cost of polythene is higher than that of paper to discourage its use due to environmental concerns. The options left for the business is using the polythene wrapper then increase the price of thei r product or to continue using non polythene materials and maintain the commodity price while risking loss of customers. In case such an organization responds by adopting the first option, then the external environment will surfer by receiving non-biodegradable materials. Consumers will also experience high cost of the product which can mean that the organization may lose some of them to its rivals because of inability to cope with the increased cost. Local and international competition also presents a challenge to many organizations. Organizations with the same mission and aim and which offer the same goods and services are likely to compete with one another because each believes in itself and that it is the best or it can be the best among the pack. Once one

Recognise the impact of prejudice Essay Example for Free

Recognise the impact of prejudice Essay Three of the examples of prejudice or stereotyping in Task 9 and describe what strategies/methods as a community interpreter would use to influence/educate agencies in overcoming these barriers. Write about what systems agencies already have in place to overcome these particular barriers. Example 1: The Iranian Interpreter, how would you deal with this situation in a professional manner? Strategy: Get to know a person on an individual basis before you decide if you dont like them. Youre not going to like everyone, but you do need to respect them as an individual and spend time with them before you make a judgment. You need to realize that your way isnt the only way. Example 2: People who came from an Arab background and who attended mosques were looked at differently. This means that people you passed every day on the street were given a discrimination.This is not fair treatment Strategy: Learn about different cultures and people to understand differences between yourself and others. As you learn more, you can relate to other people better even when differences exist. You need to go where you are in the minority and experience what it is like to be in that situation. Example 3:Many people have the view of a person with mental illness as someone who is violence-prone. Strategy: Be respectful of differences. You need to be able to agree to disagree. Even if you dont have eye contact with each other, you will feel and know that their attitudes and behavior.

health and fitness Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Health and Fitness   Ã‚  Ã‚  Ã‚  Ã‚  When I think about people who are into health and fitness and people who are not, I notice the two groups differ greatly. These two groups have two totally different lifestyles.   Ã‚  Ã‚  Ã‚  Ã‚  People who are into health and fitness wake up to a bright sunny morning, every morning, and debate with themselves if they should go on a short or a long morning run. On the last half of their morning run these people one already thinking what healthy tasty breakfast they can satisfy the hunger built up on the fun. After they decide what to eat they plan there day with the most things they can pack in their schedule. To these people everyday is a good day.   Ã‚  Ã‚  Ã‚  Ã‚  There are also those types of people who could care less about fitness and health. These people wake up in the morning slamming their alarm clocks so hard its like dropping an anvil on a marble. And when they open their eyes no matter how nice the morning weather is, these people always see it as being real dark and gloomy, like the middle of the winter in the coldest of weather. Breakfast is a maybe to them, a maybe ill eat breakfast today or, a maybe ill have time for breakfast today knowing they are already late to begin with. The best invention for these people is an alarm clock with a snooze button.   Ã‚  Ã‚  Ã‚  Ã‚  Eating is a wh...

Health & Social Care Essay

Ai Identify four key pieces of Legislation and Codes of Practice relating to handling information in social care setting. 1). Data Protection Act 1998 – Gives rights to individuals in respect of personal data held about them. It also seeks to protect individuals with regard to the processing of personal data. 2). Freedom of Information Act 2000 – The Freedom of Information Act gives you the right to ask any public sector organisation for all the recorded information they have on any subject. Anyone can make a request for information – there are no restrictions on your age, nationality or where you live. If you ask for information about yourself, then your request will be handled under the Data Protection Act. 3). Employees Policies & Procedures – To make sure that all records that are kept in the office are put away in a locked secure cabinet. And when you write out the daily report sheet in the Care Plan Book, make sure that the Care Plan Book is closed and not left open. 4). Health and Social Care Act 2008 – requires us to publish a code that sets out the practice we will follow in obtaining, handling, using and disclosing confidential personal information. Aii Explain how legal requirements and codes of practice affect the day to day work of a social care worker in relation to handling information. It is important to follow the codes of practice in everything you do in your day to day work. For example, I personally had a situation a while ago where my regular service user was in hospital for a couple of months, and a friend of Mr T’s approached me and asked if I could give her the key safe code so she could go into to his property and clean round and get him some shopping. I told her that I could not give her Mr T’s key safe code as it is my duty of care not to give out any information that was entrusted to me. And if I gave it to her then I would be breaking the codes of practice and my employees policies and procedures.

Organisational Analysis

The aim of this essay is to explore and discuss the view that mechanistic and bureaucratic organisations will probably struggle to encourage organisational learning. The structure and learning perspectives of organisational analysis will be used as academic lenses to view and propel this discussion. Relevant theories will be applied to analyse my own organisational experiences (direct and indirect). Examples derived from case studies of organisational situations will be looked at so as to make the discussion more cohesive. To begin with definitions of the perspectives in question will be given as to make understanding of the different types of organisations clearer. According to Drummond (2000) mechanical imagery depicts organisations as static machine-like entities operating in a steady and predictable manner. Likewise, the metaphor of bureaucracy suggests that people in organisations are bounded by rules, job descriptions and organisation charts. It is important to note that Taylor’s philosophy is founded upon mechanical imagery. The key concepts in the structural perspective are based on Taylor’s principles of scientific management and Weber’s ideal bureaucracy. Taylor (1911) formalised the principles of scientific management into four objectives which are division of labour, one best way, scientific selection and training and monitor performance. In Taylor’s view, organisations need clearly articulated objectives, sharp divisions of labour, specified hierarchies and responsibilities and formalised systems of control. Taylor saw people as near-automatons (robots), potentially troublesome perhaps, but basically programmable given proper supervision and appropriate incentives. In Taylor’s eyes, the existence of contradiction and ambiguity in organisations were signs of managerial weakness, something which could and should be eliminated. His work is basically a recipe for clarity and control (Drummond, 2000). According to Taylor (1911), output could be increased not by requiring operatives to work harder, but by showing them how to work more efficiently. Taylor came up with scientific management for shop floor workers but I have realised that even the fast food industry has adopted the same kind of set-up. Whilst working in McDonalds on the BigMac grill there was a systematic approach to work and it was timed, 1 – place buns in toaster, 2 – after thirty seconds place burgers on grill, 3 – dress the buns, 4 – place burgers on buns. This routine was done by two people and we would do this all day. Steps 1 and 3 would be done by one person and steps 2 and 4 by another; this was done so that the person handling meat stayed there and not touch the buns. It was like an assembly line because the burgers moved from one employee to the other doing different things but to achieve the same outcome. Constant monitoring was in place as we were given stars according to progress or put simply as to how many different stations you can work at, e. g. a star for each station – tills, chips or chicken. The layout of the kitchen looked like one conveyor belt going round and round. Critics have mentioned that mechanistic approaches work well when the task is straightforward, stable environment, replication, precision and compliance. All these attributes are greatly present in McDonalds and the other fact was that we had to clock in and out we were expected to behave like machines to be predictable and efficient. Extreme forms of the machine metaphor of organisations are seen in the bureaucracies and mass production factories – of which McDonalds is a bit of both. Weber based his ideal bureaucracy model on legal and absolute authority, logic and order. In Weber's idealised organisational structure, the responsibilities for workers are clearly defined and behaviour is tightly controlled by policies, procedures and rules. To a certain extent organisations should have some sort of bureaucracy and there are a number of bureaucratic structures. Morgan (1993) mentioned that the types of bureaucracy are rigid (person at the top), bureaucracy with task forces and project teams (guided by strict procedures) and bureaucracy with senior management team. The main idea that Weber brought about was the rational type of bureaucracy which is characterised by specialisation, authority hierarchy, operating rules and procedures and impersonality. Now looking at Taylor the characteristics of his organisation are division of management and labour, scientification of work and specialisation of tasks. It is not difficult to note that Taylor was a big influence on Weber and we can conclude that in these types of organisations decision-making is based on fairness and strict procedures. Weber's theory of organisations reflected an impersonal attitude towards the people in the organisation. Indeed, the work force, with its personal frailties and imperfections, was regarded as a potential detriment to the efficiency of any system. Weber’s idea of rationality was best developed further by Ritzer and coined a new term for it â€Å"McDonaldisation†. According to Ritzer (2007), a society characterised by rationalisation is one which emphasises efficiency, predictability, calculability, substitution of nonhuman for human technology and control over uncertainty. The process of McDonaldisation takes a task and breaks it down into smaller tasks. This is repeated until all tasks have been broken down to the smallest possible level. The resulting tasks are then rationalized to find the single most efficient method for completing each task. All other methods are then deemed inefficient and discarded. McDonalds have standardised their product to make it more efficient, e. g. McDonalds is the same wherever you go – a big mac is still a big mac, we know what to expect in a McDonalds and we know how to behave as well because of that predictability. McDonalds’ environment is structured in a way that there are no surprises to customers. Efficiency is brought about by looking for the best route to getting the best output with least amount of resources and costs i. e. he grills in McDonalds cook meat within seconds and one person needed to operate a grill at any time. This brings us to the notion of control and calculability, there is great reliability on technology rather than humans and emphasis is on quantity rather than quality. Clearly these two approaches to viewing organisations are sort of out-dated and can be detrimental to the progress of an organisation in this day and age. Hence organisations are requi red to be flexible and evolve and also be able to cope with today’s pressures. Organisational learning (OL) is the way forward and aims at making sure that organisations are well equipped for the ever changing market place. Weick and Roberts (1993) mentioned that OL consists of interrelating actions of individuals, which are their â€Å"heedful interrelation† which results in a â€Å"collective mind†. Organisational Learning as the ability of an organisation to gain insight and understanding from experience through experimentation, observation, analysis, and a willingness to examine both successes and failures. Heedful interrelating is made possible via contribution, representation, and subordination. Organisational learning can be done and have a finite outcome. Organisations need to work faster and adapt quickly if they are to survive the current and turbulent environmental changes. Argyrils and Schon identified different types of organisational learning single and double loop learning. Single loop learning is sometimes referred to the lowest level because it only responds to change by detecting errors and then modifying strategies. Double loop learning is an advanced form of single loop learning meaning that it questions if operating norms are appropriate whereas in single loop there is embededness of culture and learned habits become resistant to change and learning. In other words double loop learning is concerned with the why and how to change the organisation while single loop learning is concerned with accepting change without questioning the underlying assumptions and core beliefs. In today’s organisational world knowledge has become really important. It is contributing to high value products and services. The rate of learning has to be greater than the rate of change and learning is the responsibility for everyone in the organisation. Organisational learning links nicely with learning organisations, this type of organisation continuously transforms itself and its context. â€Å"A learning organization is an organisation skilled at creating, acquiring, and transferring knowledge, and at modifying its behaviour to reflect new knowledge and insights. † (Garvin, 1993, p. 80. ) Fincham and Rhodes (2005) mentioned that knowledge management involves organisations developing practices and policies that reward, recognise and harness the storehouse of knowledge of its people continuously innovate and remain creative using brain power as a source of competitive advantage. With the latter in mind it is wise to judge that the old ways of analysing organisations notably the structural perspective hinders organisational learning in a number of ways. Taking McDonalds as the case study it is clear that employees are merely resources which are there for use to maximise profits. Deskilling of workers because of the monotonous and repetitive work which can lead to stress because of emotional labour. Boredom and disassociation with task will creep in leading to alienation and lack of commitment. More routine and rigorous structure limits a lot because it is not good in times of change. There is limited space for creativity, innovation and flexibility because of the fragmented problem solving approach and the disconnected roles and communication. Low level of commitment and loyalty has seen a high staff turnover at McDonalds. Organisations are made up of human beings not machines. Employee alienation and customer dehumanisation is not attractive in any organisation. Bureaucratic organisations will struggle to encourage organisational learning because of their hierarchical structure. Management seem to have all the decision-making powers and this might not sit comfortably with the rest of the employees as they are disempowered. This obviously leads to inefficient decision-making, slow response due to the chain of command and politics is rife. Several critics have noted that the learning organisation model implies that managers must become interested as never before in the process of learning, as well as the results. The central statement of the learning organisation is in two parts: (1) that a key success factor for any business in the age of global competition is its ability to innovate continuously, appropriately, and faster than its rivals, and (2) that can only happen through unleashing the untapped capabilities of all its employees. The learning organisation is definitely a new and significant paradigms shift from the traditional bureaucratic view because it emphasises process over structure and contains a number of components. These components include: a vision of better organisational life, a body management practice guidelines and a network of experts and advocates, a set of mental models regarding individual and social psychology, the sociology of organisations and change and finally a concern for values of wholeness (in preference to fragmentation) and respect for people (Wheatley, 1992). Cravens et al (1996) also noted that organisations need to shift away from the old structural perspective because of the new highly dynamic environments. Many corporations are reducing management layers and organisational bureaucracy in pursuit of rightsizing or the horizontal organisation, concurrent actions include re-engineering business processes followed by organisational redesign and greater use of multifunctional teams, central issues are obtaining precision, flexibility and speed in the execution of programmes and strategies. This shift has also seen the new approach develop powerful information systems and automated knowledge capture permit the empowerment of employees in the management of business processes, priorities are more customer satisfaction and retention through greater organisational responsiveness and competitive advantage for the reformed organisation comes from added-value, created through knowledge feedback and exploitation (Cravens et al, 1996). To be effective in the workplace, we must be better learners; we must become more open to alien ideas and more humble about our own limitations. Tools and techniques cannot be separated from the vision and the values of the learning organisation. (Kofman and Senge, 1995). The learning organization approach is not just about improving productivity and work satisfaction it is also about the fundamental ethics of the workplace and the marketplace. People’s needs have to be considered and should people not be seen as productivity factors; this holistic approach sure does improve conditions and output. A happy worker is a motivated worker. I only lasted six months at McDonalds and the reasons for that are outlined in the essay. References Argyris, C. (1993) On Organizational Learning. Oxford: Blackwell Business/Blackwell Publishers. Cravens, D. W. (1996) New organisational Forms for Competing in Highly Dynamic Environments: The Network Paradigm. British Journal of Management 7: p203-217 Drummond, H. (2000) Introduction to Organisational Behaviour. Oxford: Oxford University Press Encyclopaedia of Small Business (2007) Organization Theory. Encyclopedia. com [Accessed on 12 Dec 2011] http://www. encyclopedia. com Fincham, R and Rhodes P. (2005) Principles of Organizational Behaviour, 4th Ed. Oxford: Oxford University Press Garvin, David A. (1993) â€Å"Building a Learning Organization,† Harvard Business Review, July-Aug: p. 78-91. Kofman, F and Peter, S. (1995) Communities of Commitment: The Heart of Learning Organizations, in Learning Organizations. Sarita Chawla & John Renesch, (eds. ), Portland, Productivity Press. Morgan, G. (1993) Imaginisation, London: Sage Ritzer, G. (2007) The McDonaldisation of Society, 5th ed. London: Pine Forge Press Senge, P. (1990) The Fifth Discipline: The Art and Practice of the Learning Organisation, New York: Doubleday. Senge P et al. (1994) The Fifth Discipline Fieldbook, New York: Doubleday Taylor, F. W. (1911) The Principles of Scientific Management. New York: Harper and Row. Wheatley, M. J. (1992) Leadership and the New Science. San Francisco: Berrett-Koehler.

Good Ancestors Like Dandelions essays

Good Ancestors Like Dandelions essays Urban sprawl is not a new phenomenon, and the battle between environmentalists and developers is well-known. But perhaps the issue is not that the land is being utterly stripped of life and replaced by cookie cutter houses or factories, which has been a controversy for decades. Perhaps the fighting has exposed a deeper problem: the American acceptance of a false outside, seen through lawns that mimic interiors. People often perceive that any green space is nature. As Michael Ventura says, America is form opposed to content (216). Contractors leave some existing trees on lots not because it may be costly to remove them but because those trees also serve as a selling feature for the houses built between. Most people would rather spend their weekends at an official, regulated and landscaped park rather than hiking through some un-named forest track. While there is the standard human desire for new experiences, people often are only willing to try pre-tested experiences. Even when one realizes the societal manipulation, it still seems difficult to jump over the railings and really cut a new So if people are aware that theyre being led by the nose through a sterile, pre-chewed and mocked-up environment, why dont they respond? Heres why: People are simply cannot deal with vast expanses of "nothing." Afterall, it is more or less the American motto to tame the wilderness, to take what the land has to offer and use it to better the standard of human living. Just being there, a more Eastern philosophy, seems only a waste of both money and resources to American thinking. The court system has even ruled several times along the lines that a loss of open space amounts to an insignificant impact to dissuade new housing developments (Preservation Groups Lose Favor). The planet alone has been deemed worthless without us, a belief ...

Ethnoarchaeology - Cultural Anthropology Archaeology

Ethnoarchaeology - Cultural Anthropology Archaeology Ethnoarchaeology is a research technique that involves using information from living cultures- in the form of ethnology, ethnography, ethnohistory, and experimental archaeology- to understand patterns found at an archaeological site. An ethnoarchaeologist acquires evidence about ongoing activities in any society  and uses those studies to draw analogies from modern behavior to explain and better understand patterns seen in archaeological sites. Key Takeaways: Ethnoarchaeology Ethnoarchaeology is a research technique in archaeology that uses present-day ethnographic information to inform remains of sites.  Applied first in the late 19th century and at its height in the 1980s and 1990s, the practice has decreased in the 21st century.The problem is what its always been: the application of oranges (living cultures) to apples (ancient past).  Benefits include the amassing of huge quantities of information about production techniques and methodologies. American archaeologist Susan Kent defined ethnoarchaeologys purpose as to formulate and test archaeologically oriented and/or derived methods, hypotheses, models and theories with ethnographic data. But it is archaeologist Lewis Binford who wrote most clearly: ethnoarchaeology is a Rosetta stone: a way of translating the static material found on an archaeological site into the vibrant life of a group of people who in fact left them there. Practical Ethnoarchaeology Ethnoarchaeology is typically conducted by using the cultural anthropological methods of participant observation, but it also finds behavioral data in ethnohistorical and ethnographic reports as well as oral history. The basic requirement is to draw on strong evidence of any kind for describing artifacts and their interactions with people in activities. Ethnoarchaeological data can be found in published or unpublished written accounts (archives, field notes, etc.); photographs; oral history; public or private collections of artifacts; and of course, from observations deliberately made for archaeological purposes on a living society. American archaeologist Patty Jo Watson argued that ethnoarchaeology should also include experimental archaeology. In experimental archaeology, the archaeologist creates the situation to be observed rather than taking it where he or she finds it: observations are still made of archaeological relevant variables within a living context. Edging Towards a Richer Archaeology The possibilities of ethnoarchaeology brought in a flood of ideas about what archaeologists could say about the behaviors represented in the archaeological record: and a corresponding earthquake of reality about the ability of archaeologists to recognize all or even any of the social behaviors that went on in an ancient culture. Those behaviors must be reflected in the material culture (I made this pot this way because my mother made it this way; I traveled fifty miles to get this plant because thats where weve always gone). But that underlying reality may only be identifiable from the pollen and potsherds if the techniques allow their capture, and careful interpretations appropriately fit the situation. Archaeologist Nicholas David described the sticky issue pretty clearly: ethnoarchaeology is an attempt to cross the divide between the ideational order (the unobservable ideas, values, norms, and representation of the human mind) and the phenomenal order (artifacts, things affected by human action and differentiated by matter, form, and context). Processual and Post-Processual Debates The ethnoarchaeological study reinvented the study of archaeology, as the science edged into the post-World War II scientific age. Instead of simply finding better and better ways to measure and source and examine artifacts (a.k.a. processual archaeology), archaeologists felt they could now make hypotheses about the kinds of behaviors those artifacts represented (post-processual archaeology). That debate polarized the profession for much of the 1970s and 1980s: and while the debates have ended, it became clear that the match is not perfect. For one thing, archaeology as a study is diachronic- a single archaeological site always includes evidence of all the cultural events and behaviors that might have taken place at that location for hundreds or thousands of years, not to mention the natural things that happened to it over that time. In contrast, ethnography is synchronic- what is being studied is what happens during the course of the research. And theres always this underlying uncertainty: can the patterns of behavior that are seen in modern (or historical) cultures really be generalized to ancient archaeological cultures, and how much? History of Ethnoarchaeology Ethnographic data was used by some late 19th century/early 20th century archaeologists to understand archaeological sites (Edgar Lee Hewett leaps to mind), but the modern study has its roots in the post-war boom of the 1950s and 60s. Beginning in the 1970s, a huge burgeoning of literature explored the potentialities of the practice (the processual/post-processual debate driving much of that). There is some evidence, based on the decrease in the number of university classes and programs, that ethnoarchaeology, although an accepted, and perhaps standard practice for most archaeological studies in the late 20th century, is fading in importance in the 21st. Modern Critiques Since its first practices, ethnoarchaeology has often come under criticism for several issues, primarily for its underpinning assumptions about how far the practices of a living society can reflect the ancient past. More recently, scholars as archaeologists Olivier Gosselain and Jerimy Cunningham have argued that western scholars are blinded by assumptions about living cultures. In particular, Gosselain argues that ethnoarchaeology doesnt apply to prehistory because it isnt practiced as ethnologyin other words, to properly apply cultural templates derived from living people you cant simply pick up technical data. But Gosselain also argues that doing a full ethnological study would not be useful expenditure of time, since equating present-day societies are never going to be sufficiently applicable to the past. He also adds that although ethnoarchaeology may no longer be a reasonable way to conduct research, the main benefits of the study has been to amass a huge amount of data on production techniques and methodologies, which can be used as a reference collection for scholarship. Selected Sources Cunningham, Jerimy J., and Kevin M. McGeough. The Perils of Ethnographic Analogy. Parallel Logics in Ethnoarchaeology and Victorian Bible Customs Books. Archaeological Dialogues 25.2 (2018): 161–89. Print.Gonzlez-Urquijo, J., S. Beyries, and J. J. Ibà ±ez. Ethnoarchaeology and Functional Analysis. Use-Wear and Residue Analysis in Archaeology. Eds. Marreiros, Joo Manuel, Juan F. Gibaja Bao and Nuno Ferreira Bicho. Manuals in Archaeological Method, Theory and Technique: Springer International Publishing, 2015. 27–40. Print.Gosselain, Olivier P. To Hell with Ethnoarchaeology! Archaeological Dialogues 23.2 (2016): 215–28. Print.Kamp, Kathryn, and John Whittaker. Editorial Reflections: Teaching Science with Ethnoarchaeology and Experimental Archaeology. Ethnoarchaeology 6.2 (2014): 79–80. Print.Parker, Bradley J. Bread Ovens, Social Networks and Gendered Space: An Ethnoarchaeological Study of Tandir Ovens in Southeastern Anatolia. American Antiquity 76.4 (2011 ): 603–27. Print.Politis, Gustavo. Reflections on Contemporary Ethnoarchaeology. Pyrenae 46 (2015). Print. Schiffer, Michael Brian. Contributions of Ethnoarchaeology. The Archaeology of Science. Vol. 9. Manuals in Archaeological Method, Theory and Technique: Springer International Publishing, 2013. 53–63. Print.

How the economy works Essay Example | Topics and Well Written Essays - 750 words

How the economy works - Essay Example s to be made very carefully and after a lot of thought as it is important to understand that every choice made will also mean forfeiting another choice. This question can be answered only after proper analysis of the resources that are available in an economy. The one thing that is also kept in mind is the true cost. This is one aspect of the choice that economist are interested in. as mentioned earlier while making a choice the chances of forfeiting another choice are always possible. Hence economists generally use the concept of opportunity cost which allows them to analyze the value that must be sacrificed or given up (Stonebraker, 2008). This question deals with the determining how to use the factors of production to produce the product. In countries that are highly industrialized use of capital goods like computers, machinery etc. In countries which are lesser developed the production is normally got through physical labor. This question mainly deals with from whom the goods are being produced. This is mainly who will receive the produced products. In a country as developed as the United States, it depends a lot on the income of the people and the prices of goods and services. While talking of economic stability the one variable which always catches attention is Unemployment. After which the prices levels is the next topic of interest. The levels of unemployment and the economic stability of a country are directly related. With the decreasing levels of employment the levels the economy of the country will also be affected. Hence to maintain the economic stability of a country it is essential to keep the levels of employment stable, or increasing however no reduction should be permitted. Also the price levels for goods and services directly affect the countries economy and thus need to be kept at constant levels. Countries which have prices of goods increasing drastically signify inflation within the country (Brozen, 1958). Thus to maintain the economic

Arab world Essay Example | Topics and Well Written Essays - 500 words

Arab world - Essay Example 3. Bruce Riedel is a white male American, who was born in 1953, when he wrote the book in 2013; he was 60 years old. He has worked as with the CIA and he was a counter-terrorism expert he has been a presidential advisor for the last 29 years served under four presidents. His history and background make it easy for him to consider the facts objectively he presents given he has had considerable experience in the corridors of power 4. The primary audience for the book is the public rather than policy makers although they can also benefit from it from a professional perspective. He wants to render to the public his view of retrospective relations between the three nations and shares his opinions on the causes of the crisis, and how it can be resolved. 5. There is notable silence in the fact that the US park equation has not been addressed although they were responsible for provoking Islamic fever by encouraging al-Qaida forced against the Najeeb regime (Riedel 19). 6. The source is both prescriptive and descriptive since it discusses the situation and describes how it came about and what factors contributed for instance to rivalry between India and Pakistan. On the other hand, it is prescriptive since it attempts to give proposals of the action that should be taken to curb the runaway insecurity and violence between the two nations by the US and their respective leadership. 7. The author talks about various political ideology most prominent of which are capitalism and communism, which motivated the US to promote General Zia-ul-Haq a radical general in Pakistan to counter Russia’s influence in India which resulted in much of the present radicalization in Pakistan today. 8. Although he does not explicitly say so, the writer alludes to the fact that the lower classes take the brunt of the conflict while the higher ups experience it at a diplomatic level. The results of insecurity and poverty are shown

Students Preference of Theory or Practical Teaching Methods in Essay

Students Preference of Theory or Practical Teaching Methods in Orthodontic Postgraduate Education - Essay Example Due to the significance of the projected theme, an educator from New Zealand, Neil Fleming, designed a survey called VARK (Visual, Aural, Read/Write, and Kinesthetic) in 1998. The purpose of the study was to evaluate the most preferred teaching technique of dental undergraduates and to illustrate any important distinction amongst the group of students. 31,243 respondents were interviewed regarding VARK preferences. The outcome of the research revealed that there were major divergences in students’ preferences for a particular teaching style. Overall, dental students preferred practical (kinaesthetic) learning to theoretical (aural) learning. The distribution of the scores also demonstrated preference for teachers who adopted well-planned practical teaching styles and assisted student note-taking throughout the teaching sessions. This case study will consider how these practices have impacted on teaching practices within the field of dental education. The paper will also report the outcomes of a small-scale survey of learning preferences of postgraduate orthodontics students and make recommendations for future teaching practice. Table of Contents Introduction 4 Problem Statement 5 Literature Review 6 Research Methodology 10 Data Collection Process 10 Distributed Questionnaires 11 Data Analysis 12 Validity and Reliability of the Case Study 12 Results 12 Discussion 15 Conclusion 18 Introduction The most important challenge facing dental instructors is the improvement in the quality of learner experience within the programme of study and educational surroundings. In undergraduate dental education, informative and scientific teaching is compressed into a span of four years sometimes even less (Bertolami 2001). This time span includes both theoretical and clinical practice which is a prerequisite to complete for successful graduation (Robotham n.d.). Although the incorporation of scientific approaches in the field of clinical practice is a fundamental aim of a ny dental course, learners often recognise that the secret for success in training is to pass the science classes by adopting rote learning and memorization approaches in addition to understanding the significance of this education when put into practice (Jordan, 2005). Bertolami (2001) has suggested that one of the most important reasons why students get frustrated with their programme of study was the lack of correspondence involving the learning (content) and the instruction delivery (form). While a considerable number of dental students had a preference for various learning techniques, most relied almost exclusively on the lecture as their primary means of information delivery. Teaching topics using lectures can be essentially passive for the learner and didactic approaches support rote memorization and note-taking (Biggs, 2003). It is essential for dental teachers to recognize that students differ from one another and what oftentimes differentiates them is their diverse approac hes to learning and knowledge retention. Adhering to all these factual revelations, this case study explores the preferred teaching technique of postgraduate orthodontic students at King’s College London orthodontic program using questionnaires as the method for data collection. This research question will serve the purpose

Business overview of Fosters group limited

Business overview of Fosters group limited Fosters group limited is the Australian owned premium global beverage company. It delivers a total liquor portfolio of beers, wines and spirits to millions of its consumers globally. Fosters manufactures Australias most famous beer Foster Lager, it also manufactures Australias leading beer brands including Victoria Bitter (VB), Crown Lager, Carlton Draught and Cascade premium lager. It also produces world recognised wines such as Wolf Blass, Saltram, Beringer, Matua and Chateau St Jean. Wolf Blass was the number globally recognised wine product of Fosters. In addition to the above paragraph, Fosters Lager is the largest selling Australian beer brand in the world. About 100 million cases of fosters lager is consumed by the people worldwide per year. It is brewed in nine countries over 20 plants. It is the worlds third most widely distributed brand which is available in more than 150 countries. Foster lager is the international flagship brand for fosters group. The beer market in Australia is increasing day by day. The consumption of beer by adults, teenagers, and women has also increased. In this present scenario of globalization and economic downfall, people are changing their drinking habits along with their life style. They are concentrating much on the products which they think are worth spending. Fosters being market leader in production of beer in Australia, is adapting itself to the changed mindsets of the people. In order to fit the mind sets of people of Australia it has introduced a new product under the name of Fosters called Carlton Light, which is a low in carbs, low in alcohol volume and rich in its taste. Furthermore, this report deals with fosters groups market analysis in Australia. It explains how fosters has successfully launched its products by considering every aspect of launching a new product. It also deals with fosters research on Australias demographic, economic, socio cultures, political and technical environments, how it has segmented each of them in introducing its products. It emphasises on fosters marketing strategies and comes to a conclusion. At the end, this report will summarise some recommendations and implementation plan for further improvement of fosters market share in Australia. With this research we will find out that similarly if fosters introduces a new product, how it could be further improvised, depending up on the market analysis done on fosters marketing plan 2. Mission: Fosters Mission is to work together, respecting each other, our heritage, diversity, skills and knowledge to:   à ¢Ã¢â€š ¬Ã‚ ¢ Build premium quality, first-choice brands   à ¢Ã¢â€š ¬Ã‚ ¢ Deliver service excellence to customers and consumers   à ¢Ã¢â€š ¬Ã‚ ¢ Generate superior returns for shareholders   à ¢Ã¢â€š ¬Ã‚ ¢ Create an inspiring workplace   à ¢Ã¢â€š ¬Ã‚ ¢ be welcomed in the communities in which we operate  (Business Studies, 2009) Vision: Becoming the leading premium branded beverage company in the world by maintaining particular goals include: à ¢Ã¢â€š ¬Ã‚ ¢ First choice brands for consumers à ¢Ã¢â€š ¬Ã‚ ¢ First choice employer for our people à ¢Ã¢â€š ¬Ã‚ ¢ First choice investment for shareholders (Business Studies, 2009) 3. Internal Environment: 3.1. Products: Fosters group is a major organisation in beer and liquor industry overall Australia (Fosters Group A, 2009). It has many products in beer, wine, Cider and non alcoholic drinks which are under the flagship of fosters. Major Beer brands owned by Fosters Australia include: à ¢Ã¢â€š ¬Ã‚ ¢ Asahi Super Dry à ¢Ã¢â€š ¬Ã‚ ¢ Brahama à ¢Ã¢â€š ¬Ã‚ ¢ Carlton light à ¢Ã¢â€š ¬Ã‚ ¢ Carlton Draught à ¢Ã¢â€š ¬Ã‚ ¢ Carlton Midstrength à ¢Ã¢â€š ¬Ã‚ ¢ Carlton Sterling à ¢Ã¢â€š ¬Ã‚ ¢ Cascade Premium à ¢Ã¢â€š ¬Ã‚ ¢ Cascade Premium Light à ¢Ã¢â€š ¬Ã‚ ¢ Corona à ¢Ã¢â€š ¬Ã‚ ¢ Crown Lager à ¢Ã¢â€š ¬Ã‚ ¢ Fosters Lager à ¢Ã¢â€š ¬Ã‚ ¢ Hoegaarden à ¢Ã¢â€š ¬Ã‚ ¢ Kronenbourg 1664 à ¢Ã¢â€š ¬Ã‚ ¢ Leffe à ¢Ã¢â€š ¬Ã‚ ¢ Melbourne Bitter à ¢Ã¢â€š ¬Ã‚ ¢ Miller Genuine Draft à ¢Ã¢â€š ¬Ã‚ ¢ Newcastle Brown Ale à ¢Ã¢â€š ¬Ã‚ ¢ Pure Blond à ¢Ã¢â€š ¬Ã‚ ¢ Stella Artois à ¢Ã¢â€š ¬Ã‚ ¢ Victoria Bitter (Fosters Group B, 2009) 3.2 Financial Situation: Fosters group has a much of its production in it beer products but its major sales turnover is with its wine production. The wine products of fosters group has taken a bottom line of 75%. Rest 25% is with beer and spirits (Hoovers, 2009). However, according to the beer industry statistics, fosters group has a major share and its sales are also high. Fosters annual report shows that the company is in a very stable financial position and its good for the any further expansion (Appendix 1). The net profits are enough for implementing or introducing a new product in to the market. Fosters can also expand with this net profit in to new markets. 3.3 Channels: Fosters has chosen the best logistic services company which ensures the just in time delivery of its products to the stores. It also takes care of the warehousing, bottling, brewing and recycling of bottles. It has got the standardised infrastructure, simplified process and advanced transport management systems. Apart from this, it also takes care of the information and communication (ICT) technology utilised by fosters group in outsourcing their services globally (Ferret, 2008). 4 External environments: 4.1 Competitive environment and markets: The environment in which fosters group launching its products have many competitors but the acquisitions made by fosters group in Australia had made it the number one player of beer industry in Australia (Invest Smart, 2009). Apart from the other beer manufacturers, companys manufacturing non- alcoholic drinks is a major drawback for fosters. Because it acts as the substitute product for the alcoholic drinks and are low in price. 4.2 Demographic Environment: Australias diverse culture and lifestyle reflects its liberal democratic traditions and values (Australian Government A, 2009). Its geographic location which is closest to Asia pacific region has given an added advantage to Australia. People are diversifying to the new changes and the trends. Immigrants have helped Australia in enriching almost every aspect of Australian life, starting from business, cooking, arts, sports, science etc (Australian Government A, 2009). 4.3 Political and legal environment: Australia is ranked second in the political stability in the IMD world competitiveness yearbook 2009 (NSW government A, 2009). With this it is clear that the markets in Australia have no threats or inconveniences by the government changes and policies. Though the changes occur, they will be in favour of the organisations because Australia has the decentralised labour market. 4.4 Economic Environment: Australia has a strong and flexible economy. It has capitalized the countries proximities for the emerging new Asian markets on its longstanding trade links to Japan and the United States. In 2007 Australia registered its 17th consecutive year of economic expansion with GDP growth averaging 3.5% per year (NSW government B, 2009). Even during the economic downfall, Australia has remained stable and maintained its position. 4.5 Socio-cultural environment: The Australia is a multilingual country with lot if international immigrants entering in to this country every year. It has broad varieties of culture that adapts any change easily (Australian Government A, 2009). According to the statistics of Australian bureau of statistics, its clear that population of Australia is increased by 2.1% during the 12 months ended at 30 June 2009 (Appendix 2). Along with the population increase the alcohol consumption rate of the people has also increased mostly amongst teenagers aged between 17 -19 years. 4.6 Technological Environment: With the globalization, markets are getting much more advanced in their products. Organisations are producing products at a rapid rate in bulk due to automation of their industries. Australian government is also spending lot of money in developing its countries infrastructure and technology which helps the foreign investors in putting their investments. Research and development has advanced along with the advancement in technology, helping in development of new discoveries (Australian Government B, 2009). Australian market is always ready in adapting new technological changes, discoveries and developments. 5. SWOT Analysis: Strengths: Globally recognised brand Largest selling beer brand in the world available in more than 150 countries Wide range of beer products Strong corporate representation in the market place ( it also produces premium wines such as wolf Blass, Saltram, Beringer, Matua and chateau St jean) Seen as a good corporate citizen with the promotions of the events such as formula one, AFL and Rugby Australian owned company (Business Studies, 2009) Weaknesses: Communities changing attitudes towards alcohol consumption Falling per head beer in Australia Communities attitude towards plastic packaging People becoming more health conscious Opportunities: Further expansion in to domestic and global markets Acquiring more number of breweries and wineries Acquisition of more number of hotels and restaurants by introducing fosters products Gaining public support by taking initiatives on environmental friendly packaging and recycling programs Threats: Strong competition from other beer producers in the market Public changing their tastes and perceptions in demanding imported beers 6. Marketing Objectives: The marketing objectives of fosters group includes: To increase market share Increase product range Expand geographically Expand through export Maximise customer service (Business Studies , 2009) To increase market share: Fosters is trying to expand itself to increase its market share over the years. After the acquisition of New South Wales brewer Tooth and Co, fosters gained the advantage of becoming market leader. By 2001, it has acquired more than five brewing companies across Australia becoming the number one producer of beer by volume in Australia. Increase product range: By acquiring small and big breweries, fosters with its products along with the acquired products has increased its product range. These products are widely distributed throughout Australia with fosters as its flag ship Expand geographically and Expand through export: The prime method of export is by acquiring breweries internationally, this in turn leads to its geographical expansion. With this geographical expansion it can cover a wider market and also increase its market share globally 7.0 Marketing Strategies: 7.1 Target Markets: Fosters groups main target are the people who consume alcohol including beer, wine, spirits, cider and other pre-mixed drinks. When the Carlton light was introduced, everything has changed. This product has concentrated much more on the segments where people are more likely to prefer low crabs beer and people who are health conscious. This segment includes youngsters, corporate employees and women. Continuing, from the outline of the statistics obtained from Australian Bureau of statistics, we can conclude that the people are spending more in both alcoholic and non-alcoholic drinks (Appendix). So, by studying the statistics, Fosters has introduced Carlton light in to the markets which eventually boosted its sales. Along with this, Carlton light has grabbed the attention of the people who are in love with Fosters other products. 7.2 Product: Here Carlton light was a new product which was introduced in to the Australian markets. So, this report focuses on its potential service. As mentioned by Stuart, et al, (1995), that a potential service is considered as the level at which the organisations tries to delight their customers by finding out better ways. Similarly, Fosters has introduced Carlton light in order to delight its existing and new customers by providing them with low crabs, ultra light beer. Furthermore, in addition to the introduction of its new products, Fosters has always concentrated on branding them. Since the core product of Fosters is beer, the company wants its core product to be different from its competitors. So, in order to differentiate, Fosters has mainly targeted on its branding by creating a brand image. This was done by shaping the bottle to the international recognizable standards with a long neck bottle, appealing labels, high contrast colours etc. This has differentiated fosters products from other players in the market. Various other products under Fosters such as Victoria Bitter, foster lager, Crown lager and cascade premium draught have a special recognition for themselves in Australia (Fosters C, 2009). This already established recognition has given the Carlton light with the same recognition, which eventually improved the brand image of Fosters. 7.3 Pricing: According to Kerin, (2008), pricing is considered as a crucial of the marketing mix because it determines the revenue that the companys products will earn (Kerin, 2008). In determining a products pricing, pricing strategy matrix should be considered by every organisation (Kotler, et al, 2009). From the above table, the price skimming strategy was used by Fosters in pricing their products. Fosters doesnt want to penetrate in to the markets by keeping their prices low because, its existing products are already higher in costs compared to other brands in the market (Invest Smart, 2009). Foster has gained first mover advantage by introducing Carlton light with a premium price. It has sustained its growth by maintaining steady sales over a period of time. Carlton light has gained the market share by hitting the markets at the right time. During this period, the demographic segments of Australia have become more health conscious, this statistics have helped Fosters in launching Carlton Light (Ibs World, 2009). Rajendhra, (2006), mentions that there is a link between the price and the quality of the product. He also mentions that the pricing of a product should be done along simultaneously by improving the quality of product. So, fosters has introduced Carlton Light in to the markets, which is rich in quality and which has low carbs. Fosters research and development takes care in assuring the quality of its products (Fosters, 2009). 7.4 Promotion Strategies: The role of promotions in the marketing mix is to bring about mutually satisfying exchange with the target markets by informing, educating and persuading them of benefits of the product (Charles, et al, 2008). Here the benefits of Carlton light are the low calories beer which helps the customers in washing their worries on becoming fat or affecting their diet. This beer can be enjoyed by everyone because it has low alcohol; its just a higher end substitute of the soft drinks and other non alcoholic drinks in the market. Continuation, Apart from the regular promotions fosters uses in promoting its products; it has to educate people about the benefits of the beer. This can be done by: Implementing responsible drinking programs: which explains on how much consumption should be made and how it benefits Introducing health conscious kiosks at shopping malls Sponsoring The biggest looser program that is featured in Australian Television channel. Apart from these promotions, it follows its basic approaches like: Advertising through television, magazines and news papers Sponsoring different sporting activities Worldwide sponsorship and association with formula one racing which it already does with foster brands Sponsoring AFL, rugby league etc which it already does with foster brands 7.5 Distribution Strategy: Place or distribution strategy are mainly concerned in making the product available to its customers when and where they wanted (Charles, et al, 2008). Since alcohol is a drink that has some regulations from the government, it should follow specific steps in selling them to its customers. Beer is not available everywhere, it has its own places such as Bottle shops, liquor stores, super markets, pubs, restaurants, hotels etc. Similarly, though Carlton light is a low alcohol beer, it has to be sold along with other liquor products. Foster group has a wide distribution of its products across Australia and it makes sure that Carlton light also gets equal importance along with its other beers. 8. Recommendations: Spending more in research and development in improving the fineness of beer. Introducing new products as substitutes to the existing products Entering in to broader market by using international strategy for market development Concentrating more on responsible drinking programs Increasing the promotion standards e.g. sponsoring student activity programs in universities Improving the quality of the acquired products by implementing the processes foster follow in its own organisation. Acquiring more number of local and international breweries 9. Implementation Plan: Carefully thinking about the suggested recommendations and the market analysis done by this report on fosters group, this report will suggest an implementation plan for these things. Considering the marketing objectives of Fosters group we can draw that, through acquisition on other breweries, fosters has gained a competitive advantage in the market. According to Ansoffs, product/market matrix, fosters should use the international strategy in order to develop its market. Here in market development, it states that by introducing an existing product in to the new market, fosters group can gain the first mover advantage and also can expose its brands to new audience globally (Kotler P, et al, 2009). This will be done by acquisition of local breweries in the new market or introducing the new product with a premium price. This will also expands fosters product range. When it enters in to new markets, it has to do a lot of research in developing fine quality of beer so that everyone likes it at the first shot. By targeting only the health conscious audience, it has to introduce ultra light beer, with low carbs, less alcohol content than Carlton Light. Similar strategies should be followed in implementing this new product. Along with constantly monitoring and controlling this marketing plan, areas like sales and market and profitability by product and territory should also be monitored. It also should conduct regular updates on further improving its each product like wines, spirits, ciders because those particular products will become a massive hit in particular areas. References: ABS, (2009), Australian Bureau Of Statistics-Australian Demographic Statistics, Jun 2009, http://www.abs.gov.au/Ausstats/[emailprotected]/mf/3101.0 (Accessed on 08-03-2010) Australian Government A, (2009), About Australia-People, culture and Life Style, http://www.dfat.gov.au/facts/people_culture.html (Accessed on 8-03-2010) Australian Government B, (2009), About Australia-Innovations, http://www.dfat.gov.au/facts/science.html (Accessed on 8-03-2010) Business Studies, (2009), Marketing At Fosters, http://www.docstoc.com/docs/14565631/including-SWOT-and-product-life-cycle (Accessed on 5-03-10) Charles W. L., Hair F.J. Jr, McDaniec C., (2008), Essentials of Marketing, 6th Ed, Cengage Learning Ferret, (2009), Fosters Group selects RedPrairie for logistics network transformation project, http://www.ferret.com.au/c/RedPrairie/Foster-s-Group-selects-RedPrairie-for-logistics-network-transformation-project-n735508 (Accessed on 06-03-2010) Fosters A, (2009), About Us, http://www.fosters.com.au/aboutus.htm (Accessed on 7-03-2010) Fosters B, (2009), our brands, http://www.fosters.com.au/enjoy/ourbrands.htm (Accessed on 7-03-2010) Fosters C, (2009), Beer, http://www.fosters.com.au/enjoy/beer.htm (Accessed on 7-3-10) Hoov ers, (2009), Fosters Group Limited, http://www.hoovers.com/company/Fosters_Group_Limited/ctcrci-1-1njea5.html (Accessed on 07-03-2010) Invest Smart, (2009), Fosters Group Limited, http://www.investsmart.com.au/shares/asx/Fosters-Group-FGL.asp (Accessed on 10-03-10) Kotler. P, et al, 2009, Principles of marketing 4th ed, Australia, Pearson education Australia. NSW Government A, (2009), Political Stability, http://www.business.nsw.gov.au/aboutnsw/climate/A9_riskofpolinstabil.htm (Accessed on 07-03-2010) NSW Government B, (2009), State Economies, http://www.business.nsw.gov.au/aboutnsw/climate/A2_state_econ.htm (Accessed on 7-03-2010) Rajendhra Nargundkar, (2006), Services Marketing 2E, 2nd Ed, Tata McGraw-Hill, NY. Appendix 1: (Source: http://www.hoovers.com/company/Fosters_Group_Limited/ctcrci-1-1njea5.html). Fosters Group Limited Income Statement All amounts in millions of US Dollars except per share amounts. Jun 09 Jun 08 Jun 07 Revenue 3,778.5 4,411.7 4,185.1 Cost of Goods Sold Gross Profit 3,778.5 4,411.7 4,185.1 Gross Profit Margin SGA Expense Depreciation Amortization Operating Income 919.6 1,095.8 994.6 Operating Margin 24.3% 24.8% 23.8% Nonoperating Income Nonoperating Expenses Income Before Taxes 801.7 956.9 812.6 Income Taxes 214.5 268.3 221.4 Net Income After Taxes 587.2 688.6 591.2 Continuing Operations 356.2 106.6 823.1 Discontinued Operations 0.0 6.2 0.0 Total Operations 356.2 112.9 823.1 Total Net Income 356.2 112.9 823.1 Net Profit Margin 9.4% 2.6% 19.7% Diluted EPS from Total Net Income 0.18 0.06 0.41 Dividends per Share 0.21 0.24 0.19  © 2009 Morningstar, Inc. Financial Data provided by   Data Definitions Fosters Group Limited Balance Sheet All amounts in millions of US Dollars except per share amounts. Assets Jun 09 Jun 08 Jun 07 Current Assets Cash 107.0 154.5 244.0 Net Receivables 757.1 1,019.2 984.9 Inventories 926.1 970.9 880.8 Other Current Assets 114.6 75.3 129.9 Total Current Assets 1,904.8 2,219.9 2,239.5 Net Fixed Assets 1,559.8 1,959.5 1,919.3 Other Noncurrent Assets 3,272.4 3,747.7 3,956.3 Total Assets 6,737.0 7,927.1 8,115.2 Liabilities and Shareholders Equity Jun 09 Jun 08 Jun 07 Current Liabilities Accounts Payable Short-Term Debt 297.8 43.8 242.6 Other Current Liabilities 795.5 954.0 1,048.6 Total Current Liabilities 1,093.3 997.8 1,291.2 Long-Term Debt Other Noncurrent Liabilities 2,620.8 3,230.7 2,892.2 Total Liabilities 3,714.1 4,228.5 4,183.4 Shareholders Equity Preferred Stock Equity 0.0 0.0 0.0 Common Stock Equity 3,009.0 3,670.6 3,908.3 Total Equity 3,009.0 3,670.6 3,908.3 Shares Outstanding (thou.) 1,927,753.0 1,927,753.0 1,927,753.0  © 2009 Morningstar, Inc. Financial Data provided by   Data Definitions Fosters Group Limited Cash Flow Statement All amounts in millions of US Dollars except per share amounts. Jun 09 Jun 08 Jun 07 Net Operating Cash Flow 712 643 634 Net Investing Cash Flow (169.6) (47.4) 486.6 Net Financing Cash Flow (568.3) (705.2) (1,247.4) Net Change in Cash (26.0) (109.1) (126.7) Depreciation Amortization Capital Expenditures (149.9) (135.8) (165.6) Cash Dividends Paid (383.1) (578.8) (528.9) Appendix 2, (Source: http://www.abs.gov.au/Ausstats/[emailprotected]/mf/3101.0) JUNE KEY FIGURES Population at end Jun qtr 2009 Change over previous year Change over previous year PRELIMINARY DATA 000 000 % New South Wales 7 099.7 115.5 1.7 Victoria 5 427.7 113.9 2.1 Queensland 4 406.8 112.9 2.6 South Australia 1 622.7 19.4 1.2 Western Australia 2 236.9 65.7 3.0 Tasmania 502.6 5.1 1.0 Northern Territory 224.8 5.0 2.3 Australian Capital Territory 351.2 5.6 1.6 Australia(a) 21 874.9 443.1 2.1 (a) Includes Other Territories comprising Jervis Bay Territory, Christmas Island and the Cocos (Keeling) Islands. Population growth Population Growth Rate, Year ended current quarter JUNE KEY POINTS ESTIMATED RESIDENT POPULATION The preliminary estimated resident population (ERP) of Australia at 30 June 2009 was 21,875,000 persons. This was an increase of 443,100 persons (2.1%) since 30 June 2008 and 95,800 persons since 31 March 2009. Preliminary natural increase recorded for the year ended 30 June 2009 (157,800) was 8.4% (or 12,200 persons) higher than the natural increase recorded for the year ended 30 June 2008 (145,600). Preliminary net overseas migration for the year ended 30 June 2009 was 285,300 persons. POPULATION GROWTH RATES Australias population grew by 2.1% during the 12 months ended 30 June 2009. Natural increase and net overseas migration contributed 36% and 64% respectively to this total population growth. All states and territories experienced positive population growth over the 12 months ended 30 June 2009. Western Australia recorded the largest percentage gain (3.0%) and Tasmania the smallest (1.0%).

Licensed Drinking Is Wrong Choice :: Argumentative Persuasive Papers

Licensed Drinking Is Wrong Choice On October 27, 2004, I will finally cross the bridge from my teenage years to adulthood. Along with the celebration of my 21st birthday, new rights, and responsibilities will shape my life. One of the biggest milestones in young adulthood is the freedom to purchase, and drink alcohol. There are few rules attached to this freedom, except for drinking and driving, which is of course illegal. With new drinking privileges comes an implication that I must take on personal responsibility for how much alcohol I chose to consume at any given period. Everyone over the age of 21 has the right to chose when, and how much they drink. This age restriction is a preventative measure intended to decrease underage drinking due to poor decision making, or irresponsible behaviors. Although these laws are established, they don’t stop underage drinking or the development of alcoholism. It is evident that the current laws aren’t working, because every weekend I hear of several underage drinkers getting ticketed. Because MIP (minor in possession of alcohol), tickets are so prominent show that underage drinkers don’t pay attention to the laws. The age restriction isn’t anything, and everyone knows the law. However, there will always be those who simply do what they please regardless of the consequences, and those who wish to drink will do so at any cost. Brake’s License Proposal In the essay, â€Å"Needed: a license to drink,† Mike Brake argues the freedom to drink should be regulated by a license. Much of Brake’s argument stems from his experiences both professionally and personally. He spent two years as a counselor in a chemical-dependency treatment center, and lost four family members in alcohol-related-deaths. Brake reminds the reader that alcohol is the root of many evils in this world: divorce, child and spousal abuse, suicide, homicide, assault, and other crimes. There is also numerous health problems related to the consumption of alcohol: failure of the liver, kidneys, heart, pancreas, and central nervous system (Brake, 1998, p. 135). Because of those statistics, Blake feels a license to drink would be the solution. Brake’s major claim is geared towards alcohol offenders, â€Å"A national system of licensing with appropriate penalties will do more.† In other words, he believes a license would more effectively confront the alcoholics or problem drinkers. A license for alcohol will go hand in hand with the right to hunt, fish, and drive.

Scientific Evidence Which Lead to the Fluid Mosaic Model

The scientific evidence which lead to the fluid mosaic model 19th Century: The earliest models were very simple, as they suggested that lipid soluble substances entered cells faster than water soluble substances; scientists in those days had also figured out that the layers of lipid were layers of fat. However, the downfall of the evidence provided was that scientists back in the day were not able to provide information, as to how a lipid layer could remain stable in contact with the water surrounding the cell in its environment, since lipids are repelled by water. 0th century: Due to chemical analysis of isolated membranes, it was discovered that the membrane is largely made up of phospholipids and cholesterol. Digging deeper, it was revealed that phospholipids were amphiphilic: one head, which was soluble in water, and two tails, which would face inwards towards each other. This added to the bilayer remaining stable. 1934: A new model was proposed by Davson-Danielli, since the new model suggested both sides of the bilayer to be coated with water-soluble proteins.Therefore, through extensive chemical analysis, it was revealed that there was a lot of protein in the membranes. Even though membranes were thought to be more permeable to lipids than water, the membrane was able to absorb water faster than a pure phospholipid layer. 1970: Davson-Danielli’s model and theory was still accepted, since micrographs showed that membranes had a three-layered-structure.Before the fluid-mosaic model: Due to advances in chemistry and biology, Davson-Danielli didn’t seem to explain coherently how such fluidity could occur without tearing or breaking bonds. Due to new chemical methods, it was stated that the proteins of membranes were highly variable in both quantity and type. Sixty five years later: The fluid mosaic model was invented, which described the agreement of many scientists’ view on the cell membrane.